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12. responsible consumption and production
15. life on land

goodbag is a smart reusable shopping bag that makes it fun and rewarding for people to reuse their bag and allows them to track their own positive impact on the environment in real-time. Every time customers bring their goodbag to a store they can chose to plant a tree against climate change, clean plastic waste out of the ocean or receive a discount as a reward. The bag itself is smart and has a small NFC (near-field-communication) chip integrated in the goodbag logo. To plant trees, collect plastic waste or get a discount the users just need to bring their own bag, open the goodbag app and hold their phone close to the goodbag logo to activate their reward. Making the world better with goodbag is as simple as that!
Vienna, Austria
Founded in 2015
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